Katherine is a woman after my own heart – so many talents & more business projects than she sometimes knows what to do with. She offers several different services, and also needed a shop for both digital and physical products.
So how to create a site that can encompass it all?
Challenging, but definitely not impossible. This design was the best kind of challenge to have when making a website – having to creatively integrate a diverse but related set of projects and enterprises in a way that is cohesive, reflective of her brand and her personality – and made a feature of the beautiful brand photography she has had done – and also flexible, to expand and adapt in the future as her business evolves.
And I was thrilled to do this for a woman I admire & projects I believe in.
We had several rounds of menu revision and page layout ideas, refining the vision Katherine wanted, to incorporate everything without losing anything.
One challenge was how to design for pages that need to be info-heavy for all the details of her services, without making them feel info-heavy, or having overwhelming blocks of text. One way this is achieved is with accordion boxes, a really neat and effective way to divide up info into manageable and attractive sections.
The site also features a double menu – the main one at the top of the page, and a second slide out side menu – offering flexibility and the potential for expansion. The main header guides you to the key areas of the site, without too many drop downs, which can overwhelm you with choice. Then the side menu contains more links, where people can access their account if they purchase from the shop etc. and can also incorporate photos, event notifications etc.
The possibilities are endless.
Which was definitely a theme for this site design! The possibilities really are endless, but with plenty of streamlining and refining, we’ve ended up with a beautiful site that really reflects Katherine and her message, and still has room to grow.
Graphics and Photography supplied by designers & photographers Katherine contracted herself previously.