branding + storytelling + simple systems

helping you create thriving businesses + financial freedom.

the Blog

Start learning here - the inside of my brain laid out on the screen for all my insights into intuitively creating a business and life that you love.

the Community

Join the FB group with other creative, intuitive, heart-led mamas, to learn and grow, no matter what stage of your business journey. Free resources and support!

the Tools

Take advantage of my two decade obsession with websites and business planning, and learn my faves after trying everything under the sun!

the Courses

Want your branding and content sorted? Want to master simple systems with Trello? Transform your mindset with journalling? Find it all here.

have a little fun.

01 Digital Advent Calendar

24 days of digital gifts behind little virtual doors - surprises to delight you and your business! 

02 Brand Archetype Quiz

Discover your Brand Personality. Coming very soon!

03 myYogaTimer app

Spend more time in flow and less time looking at your screen. Custom yoga flows in your pocket!

04 Puzzle Feed Magic

Learn to whip up your own Instagram puzzle feed in Canva. (Bonus class when you join the free membership!)

our story.

Hey there! I'm Jessie - one half of Edge Effect. Combining my life long love of website creation and planning businesses, with Ollie's programming wizardry, we love to bring to life creative ideas that help us live simpler & more mindful lives, full of flow and freedom.

We live in South Australia, unschooling our three young kids, & creating around the kitchen table between (too many) snack times and  (not enough) nap times.

read.

Why does a cafe need a website?
3 Key things to Batch for your Blog Posts
The 10 Biggest Book Marketing Mistakes You Need to Stop Making
How to self-publish a Novel in 5 (deceptively) simple steps! (+ Free KDP checklist)

learn.

courses on branding + business growth

coming soon.

don’t miss a thing.

Get blog post and updates in your inbox.

>